Better understanding China

China is amazing. Yet, the impression of being helpless to grasp the finer
points of the Middle Kingdom is often overwhelming and the authors wanted to
explain some basic tenets of Chinese history and society by providing 10 keys
to better understand the Asian giant. From Chinese characters to ancient
traditions, this essay captures many of the economic, political, societal and
cultural issues of today's China.

Be it with brands or in institutions, in family or business life,
communication is a key starting point to build relationships and succeed.
While China intends to regain her prominence thanks to the New Silk Road, our
differences are numerous, misunderstandings abundant. True, new technologies
have made it easier to communicate, but we often find ourselves in difficulty
due to poor mutual comprehension.

The authors write regularly for Forbes and the Huffpost and they deemed it
important to offer a synthetic and comparative analysis of the challenges
facing better ties between the West and China.

*[ve]: 5e siècle
*[av. J.-C.]: avant Jésus-Christ