- EAN13
- 9782812314100
- ISBN
- 978-2-8123-1410-0
- Éditeur
- Éditions du Chêne
- Date de publication
- 18/05/2016
- Collection
- CHENE HISTOIRE
- Nombre de pages
- 388
- Dimensions
- 26 x 21 cm
- Poids
- 1494 g
- Langue
- français
- Fiches UNIMARC
- S'identifier
If Nestlé can already look back on 150 years of auspicious existence, it is because the Company has always focussed its work on key areas that have shaped its success throughout its history: a sound scientific basis; an early international presence; an unerring commitment to its core business, i.e. producing healthy, superior-quality nutrition; conquering new sectors; and constant innovation and renovation.
This well-documented Nestlé publication presents and analyses the company's success story - not without the necessary self-criticism - and the history of its brands that are globally known not least through the development of the Nutrition, Health and Wellness strategy as well as the concept of Creating Shared Value.
This well-documented Nestlé publication presents and analyses the company's success story - not without the necessary self-criticism - and the history of its brands that are globally known not least through the development of the Nutrition, Health and Wellness strategy as well as the concept of Creating Shared Value.
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